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Videos

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...

Catalogue: Seminar 2016: Media Return on Investment
Author: Michalis Michael
June 15, 2016
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Citation

Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-social-media-listening-analytics-can-help-marketers-estimate-the-roi-of-their-digital-campaigns


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
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Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Research papers

Brand activation... the good, the bad and the ugly

On an average 40% of BTL investments go to waste if brand activation initiatives are not monitored on a regular basis. Marketers should be able to identify the Good, the Bad and the Ugly among all their activation programs. There was no performance...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Authors: Ahmer Rasheed, Adil Jamil
June 15, 2016
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Citation

Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
×

Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Research papers

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Annemiek Temming, Tom De Ruyck
Company: InSites Consulting
November 18, 2015
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Citation

Temming and De Ruyck (2015a, November 18). The Danone activation studio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-danone-activation-studio


Research papers

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
October 1, 2015
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Citation

Choate and Maxwell (2015a, October 01). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight-8581


Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015
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Citation

Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered-8579


Videos

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
June 15, 2015
×

Citation

Choate and Maxwell (2015a, June 15). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight


Videos

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations
Authors: Chris Freehauf, Morgan Lozier, Phil Maves
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insight-to-action-using-survey-data-to-target-customers-and-increase-roi-through-digital-media